The brand "Goober" is centered around the theme of drawing, imagining, and creating products and experiences related to drawing. They specialize in creating drawing tools such as crayons and paper products, and they are expanding their range by exploring spaces and new experiences. Since starting full-scale production in 2017, they have been exporting their products to over 20 countries, aiming to provide enjoyable and new experiences to people of all ages, including children, around the world.